Tools & Resources to run your online business with ease

I love great tools 🙌 that help save time & increase productivity.
But until I’ve discovered the right tools that run smoothly together —I’ve tested hundreds trying to figuring out what I should use to run online businesses with ease.

The truth is that for each business, there is a unique combination of tools that will help save time and money. Sometimes the solution is just one tool that does it all or a perfectly chosen synergy of tools.

I’m carefully choosing the tools that will make the work process simple and enjoyable for each client.

Here is a list of my favorite tools that I use in my client’s projects.

Browse by category:

Need help making everything work together?

Essential website creation tools

My favorite WordPress theme

Divi by Elegant Themes

Divi isn’t just a WordPress theme, it’s a complete design framework that allows you to design and customize every part of your website from the ground up. You have control over everything down to the finest detail

What you need to know

Price:
$89/ Year or
$249 /1-Time

Free trial: not available

Money-back guarantee: 30-day

My favorite email marketing tool

MailerLite

MailerLite is a simple and powerful email marketing solution for all types of businesses. They offer all the important features that you need from an email marketing tool at the best price possible. And it is so incredibly easy to use – all my clients learn how to use it instantly. I use Mailerlite to create simple opt-in & popup forms, send email automation and newsletters

Alternative: ConvertKit

What you need to know

Price:
starting at $10

Free trial: free for 1,000 subscribers

My favorite video hosting tool

Vimeo

Vimeo is a video-sharing platform that allows you to create high-quality videos to share with your audience with ease, including live streaming

Alternative: Wistia, Youtube

What you need to know

Price: free/ starting at $7

Free trial: 30-day premium features

My favorite online appointment calendar tool

Calendly

Calendly is a scheduling software, which aims to save time, accelerate sales, and improve service quality. It eliminates the old-school way of using email and phone tags for scheduling appointments, calls, interviews, demos, and more

Alternative: Acuity Scheduling

What you need to know

Price:
free / starting at $8

Free trial: 14-day premium features

My favorite webinar and online meetings tool

Zoom

Zoom is a cloud-based video conferencing platform that can be used for video conferencing meetings, audio conferencing, webinars, meeting recordings, and live chat

What you need to know

Price:
free / starting at $14.99

Free trial: not available

Guarantee: 30-day money back

My favorite website platfom tool

WordPress

WordPress is web publishing software you can use to create a beautiful website or blog. It just may be the easiest and most flexible blogging and website content management system (CMS)

What you need to know

Price: Free

Additional costs for special plugins might apply

Fast-scale online business tools

My favorite online course hosting tool

Teachable

Teachable is an all-in-one platform that helps you create and sell courses online. Teachable handles everything from web hosting to payment processing

Alternative: Kajabi, Thinkific

What you need to know

Price:
starting at $29

Free trial: 14-day

My favorite website cart tool

Thrive Cart

In a nutshell, ThriveCart is a software that helps you to promote and take payments for physical products, digital products, subscriptions, and services to your customer

Alternative: SamCart

What you need to know

Price:
one time $495

Free trial: not available

Guarantee: 30-day money back

My favorite task automation tool

Zapier

Zapier is an online automation tool that connects your favorite apps, such as Gmail, Slack, Mailchimp, and more. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration

What you need to know

Price:
free / starting at $19.99

Free trial: 14-day premium features

Guarantee: 30-day money back

Additional website tools

My favorite podcast tool

Anchor

Create, distribute, and monetize your podcast—all for free

What you need to know

Price: free to use

My favorite website chat tool

Tawk.to

Monitor and chat with the visitors on your website, respond to support tickets and create a help center to empower customers to help themselves – all 100% Free

Alternative: Facebook Chat

What you need to know

Price: forever free

Design Tools & resources

My favorite free stock photography website

Unsplash

Beautiful, free images and photos that you can download and use for any project. Better than any royalty free or stock photos

What you need to know

Price: free stock photography

Creative Market

My favorite graphic design resources website

Bring your creative projects to life with over 3 million unique fonts, graphics, themes, photos, and templates

What you need to know

Price:
free & paid resources

Coolors

My favorite color pallet generator tool

Coolors is the essential tool for creating and collecting color palettes. It allows you to generate perfect matching colors in seconds. You can also pick the colors from a photo with the Image Picker and create a beautiful palette automatically

What you need to know

Price: free to use

My favorite free design tool

Canva

Canva is a free graphic design platform that allows you to easily create invitations, business cards, flyers, lesson plans, Zoom backgrounds, and more using professionally designed templates. You can even upload your own photos and add them to Canva’s templates using a drag and drop interface

Alternative: Adobe Photoshop and Illustrator

What you need to know

Price:
free / $12.99/month

Free trial: 30-day premium features

My favorite professional design tool

Photoshop

From photo editing and compositing to digital painting, animation, and graphic design — you can do it all in Photoshop

Alternative: Canva

What you need to know

Price: $20.99/mo

Free trial: 7-day

Guarantee: 14-day money back

Business Productivity tools

My favorite project management tool

Asana

Use Asana to keep all the projects in your program organized and on track. Map, manage, track, and talk about your team’s projects in Asana to go beyond planning and get results. Save time, reduce distractions, and work more productively by centralizing your team’s work in Asana

Alternative: Trello

What you need to know

Price:
free / starting at €10.99

My favorite screen recording tool

Loom

Record and share video messages of your screen, cam, or both. Faster than typing an email or meeting live

Alternative: ScreenFlow

What you need to know

Price:
free / starting at $8

My favorite file organization tool

Google Drive

Google Drive is a cloud-based storage solution that allows you to save files online and access them anywhere from any smartphone, tablet, or computer. You can use Drive on your computer or mobile device to securely upload files and edit them online. Drive also makes it easy for others to edit and collaborate on files

What you need to know

Price: free / business version

hey there

I’m Oana Aurora

Brand Strategist & Designer

I help coaches, consultants, course creators & online entrepreneurs turn their soul project into a successful business with ease —through modern marketing strategies + a professional soul-aligned Personal Brand.

Let’s create a charismatic brand, a superb visual identity, a modern highly converting website + an automated sales funnel —that attracts your ideal clients and positions yourself as an industry expert.