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Yes, You Need a Personal Brand
And Here’s Why

Building a recognizable personal brand unlocks many professional opportunities.

A transparent and authentic personal brand will help you:

✓ Get a better job

✓ Find contacts and clients for your company

✓ Get noticed in your Industry

Plus much more


Why Personal Brands Are For Everyone

Personal brands are not only for entrepreneurs.

If you don’t build your brand, guess what? Someone else will create it for you. And I think you don’t want that to happen. With a personal brand, you control your career development and stand out in your marketplace.


7 Steps To Build Your Personal Brand


#1 Identify Your Uniqueness & Strengths

Start by thinking about the skills and strengths you’ve built over time. What is your favorite thing to do? What comes naturally – from your heart?

What makes you happy?

personal brand - heartfullmoment


#2 Craft Your Personal Brand Persona

Find your style!

Don’t do what everyone else is doing, don’t just follow the trends. Use your personality to attract the jobs and clients that you deserve. Here’s how:

1. Identify your original character, your personality features. Maybe you are very optimistic or well organized. Take a few moments, why do you think people are attracted to your brand?

2. Describe yourself. Why do people enjoy working with you? How do you communicate?

3. Identify your specialty. What is it that you do and what do people want you to do for them?

Use these exercise to create a compelling personal brand persona that you can always use when referring to your personal brand.


#3 Identify Your Values and Set Your Priorities

It’s essential and highly necessary to have a clear picture of your personal and professional goals, both short and long-term. This strategy will help you identify the most important things that you should follow to get fantastic results.

Write down your top 3-5 vital activities that you should focus on. I know the list is long, but try to delegate the rest one by one the more you grow and expand your business or career. This tactic ensures you to stay on track.


#4 Always learn

Once you’ve identified your uniqueness and strengths, perfect them. Learn all that you can and become the expert in that area. You can never stop learning. Read, absorb, and teach.


#5 Focus on your niche

It’s important to know who you are addressing to. Who is your ideal client or boss? What needs, desires or fears do they have?


#6 Build Your Platform

If you are going to have a personal brand, you will need a website or a blog to create your online tribe/ community. Your website/ blog should have your real name or something that reflects you. Use social media to reach your audience and obtain social proof. Share your voice and reveal your soul.



#7 Share Your Knowledge

Teach everything you know, share your knowledge and help others. Share your opinion and your experiences. Use videos, social media, and writing both online and offline. In this way, you prove you know your stuff and gain exposure from doing so.



Are you ready to build your personal brand?

Download this FREE WorkBook and get started!


About the author

Oana Aurora

Oana Aurora

Branding & Online Marketing Strategist

I support fiery visionaries to trailblaze their business by creating an authentic personal brand, that reveals their impactful vision, unique personality, and genius.

Let me teach you the EASY and correct marketing strategies & tech tools that work in 2020 for launching successful online courses and programs.


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Leave a comment!


  1. Anna

    Great advice. Especially the last point about sharing the knowledge is very important. This way people start to trust you and connect to you more often. Thanks for sharing this article 🙂

    • Aurora

      Thank you, Anna! Yes, the last point is the key in today’s market. I’m very happy that you like this article.

  2. Nina

    I love how engaging and direct this is. Sharing knowledge is absolutely the best way to connect with others. ????

    I also believe that setting values and priorities create clarity on how a brand is effectively presented to everyone.

    • Aurora

      Oh yes, Clarity is our secret power to succeed!

      Thank you very much, Nina.


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