Select Page

Wait… what is a USP?


Alrighty a UPS = Unique Selling Proposition 🙂

It is a frequently used marketing term, used to describe the feature that makes a product, service, business or person different.

Your USP will take the place of your personal statement, and its message should be short and precise, focused on who you are and what you have to offer.


Now, let’s do it together. Get cozy, bring a hot drink, grab a piece of paper + a pen and let’s start!

Don’t delay! You got this! Take action now!

I know it’s challenging, but I have a special gift for you… do it together with me now, and I will send you a personal feedback. Let’s create the best UPS ever!


Download this WorkBook to get a boost on your notes.




1. Identifying Your USP


“Be yourself. Everyone else is already taken.”


So what are your skills, knowledge or experience that you can offer, but others can’t?

Write down a list of:

  • All of your skills. What are you good at?
  • Your knowledge. Courses and training you’ve taken.
  • Your entire experience. List all of your jobs, including part-time and voluntary positions.

Now, take a step back and try to see the big pictures, look at the list you’ve created.

What do you see? What skills, experiences, and knowledge pop out?

Which ones are unique to you?

If you can’t find a single thing that points out, perhaps you can find a unique combination of elements?


2. Explain the Problem You Solve

Why are you in this game?

How are you going to make an impact?

What products or services are you selling?


3. Make a Promise

A big part of a great Unique Selling Proposition is pledging your audience.

This step combines the essential elements of the previous steps into a concise statement that embodies the value you have to offer.

List 5 of the most significant benefits a client receives from choosing to work with you. Try to find something that they could not get from someone else. Always think from the clients’ perspective. The benefits should explain why your services are essential to them and why they would choose you over your competitors.

Provide facts and figures or social proof.


4. Show Some Personality

Add a touch of personality! What makes your heart sing?

Your mission should be clear to you and to everyone else who comes into contact with you and your brand.


5. Keep it Short and Sweet

Think of your USP as a personal headline.

Just sum up how perfect you are for your clients.

I recommend two max three sentences (spoken and written).

Be honest!

Keep your message clear and consistent.



Awesome! Great job! By now you should have a nice draft of your USP, right? 😉

Woohoo! The hard part is done.


Next, take a few minutes (if necessary) and refine the final version. When done, please share it with us in the comments below.

I’d love to know your Unique Selling Proposition! And if you need my feedback – just ask, I’m here for you.



Download this WorkBook to get a boost on your notes.

Click here to download!

About the author

Oana Aurora

Oana Aurora

Branding & Online Marketing Strategist

I support fiery visionaries to trailblaze their business by creating an authentic personal brand, that reveals their impactful vision, unique personality, and genius.

Let me teach you the EASY and correct marketing strategies & tech tools that work in 2020 for launching successful online courses and programs.


Keep on reading

24 must-have Freebies for Spiritual Female Entrepreneurs

24 must-have Freebies for Spiritual Female Entrepreneurs

Heeey, business goddesses! There is so much goodness available in the world today.  So many quality resources that we can use to grow our business. Here is an amazing collection of freebies that will help you and your business sparkle.   7 Day...

Leave a comment!


  1. megan beaver

    I love this! What practical and sound advice.

    • Aurora

      thanks Megan! I would love to know your personal USP if you want to share!

  2. Jelena Berar - radni

    Excellent tips on how to write your USP. Thanks for sharing with us.

    • Aurora

      thanks Jelena!

  3. Irina

    Great tips! I am going to try it!

    • Aurora

      Super, Irina! Let me know your result 🙂

  4. Siedah

    Getting back to the basics and 101. I love this! Even if you have already started your blog it’s okay to go back to the beginning. I am now looking at my blog as a business and I literally had a conversation about my target audience yesterday with a friend. So this is fitting I am reading this today. Thank you for sharing!

    • Aurora

      Awesome! Good to hear this is helpful Siedah 🙂
      Thanks for sharing too!

  5. Nina Christy

    Great info on getting started. Many people just don’t know where to start. I’ve seen it in my years in marketing…it’s great to layout the questions. Thanks for sharing!

    • Aurora

      Thanks, Nina!

  6. Zahida Misher Ali Syed

    Woaah. Honestly i didnt even know what usp was but i got sucked in the second i started reading! Keep up the good work dude!

    • Aurora

      Thanks, Zahida!

  7. Bri Mele

    Thanks for sharing! I just started blogging and had no idea how much I didn’t know! So helpful!

    • Aurora

      I’m here to help you Bri! Thanks for sharing 🙂

  8. Mel Nogales

    Hi Aurora, I loved it this post blog! I have a similar post in my site but in Spanish. Saludos desde Colombia.

    • Aurora

      Hey, Mel! I know just a little Spanish, but enough to discover how great your articles are! thank you! glad to be connected 😉


Submit a Comment

Your email address will not be published. Required fields are marked *

Pin It on Pinterest